Our story
From a life in the
automotive industry,
to the art of home fragrance
A story of a change in direction — and an Italian brand that defined it.
27 years, an industry,
a single constant
Before Vivid Senses, I spent over two decades in the automotive industry — years of operations, people, quick decisions, and high standards. It was a tough but valuable school: I learned what true quality means, what it means to keep your word, and how to build a relationship of trust with a client.
At some point, I felt the need to build something of my own — a brand that reflects a standard I truly respect: refinement, authenticity, attention to detail.
A scent that
changed direction
Locherber Milano is not just a home fragrance brand. It is a philosophy about how a space can tell a story without words — about how an invisible detail can completely transform an experience.
I immediately felt that this was the standard I had been looking for: Italian craftsmanship, natural ingredients, without compromise. This is how Vivid Senses was born — bringing this standard to Romania.
From idea
to reality
The Decision
After 27 years in the automotive industry, I decided to build something of my own — a brand based on refinement and authenticity.
The Partnership with Locherber Milano
I became the distributor of an Italian luxury home fragrance brand — craftsmanship, natural ingredients, timeless design.
Vivid Senses Takes Shape
The official launch in Romania — online and on eMag — with a complete range of diffusers, refills, and fragrance collections.
Towards B2B Partners
Expanding to hotels, clinics, and premium spaces — because the most memorable places always have a scent you won't forget.
Three principles,
without compromise
Guaranteed authenticity
We import directly from Italy. Each product comes in the original Locherber Milano packaging — no intermediaries, no compromises on quality.
The standard we have been looking for
For 27 years, I worked with high standards in the automotive industry. I chose Locherber because it respects the same level of rigor — in every detail.
A scent, a memory
We believe that the best spaces have their own olfactory signature. Our mission is to find yours — or your business's.
"It doesn't smell like perfume.
It smells good."
— Vivid Senses
